Over the years there have been concerns about the inhospitality, negativity towards foreign visitors by the host communities at different parts of the kingdom. These attitudes are attributed to the lack of understanding of the full potential of the benefits engendered by tourism. In an effort to root out this behaviour, the Lesotho Tourism Development Corporation (LTDC) routinely undertakes public awareness campaigns; the public awareness campaigns are largely an issue of educating members of the community about the value of tourism. The corporation also encourages community participation in tourism related activities and businesses which saw the initiation of tourism development committees within Matsoku and Bokong Community Councils in the Leribe district.
As part of reputation management measures and to promote tourists’ safety in Lesotho, LTDC regularly undertakes public awareness campaigns to sensitise people on the importance of tourism as well as best practices in tourism in Lesotho. An awareness campaign was thus held by LTDC in collaboration with LMPS at Ramatseliso in Qacha’s Nek district. The campaign covered 6 villages of Makhoareng, Ramatseliso, Ha Monyane, Ha Jakobo, Mapakising and Ramahlaela.
Snowfalls in the Kingdom in the Sky
On May 12th2018, the first snow of 2018 winter season fell at Sani pass in Lesotho, drifting against the hills, politely begging entrance and then falling with disappointment to the highest peaks of Lesotho. The first fall of the snow is not only an event, it is a magical event whereat one goes to bed in one side of the world and wakes up in another, quite different.
LTDC develops and promotes quality tourism products and services through Kome Rural Home-stays Project
In its endeavour to enhance the quality of service in the tourism industry, thereby promote tourism in Lesotho, LTDC in collaboration with UNWTO through the ST-EP Foundation Project is on the drive to develop and promote rural tourism businesses. The project covers the areas; Ha Baroana, Malimong, Kome and Thaba-Bosiu on the east of Maseru. The project is co-funded by both LTDC and UNWTO STEP Foundation.
The 10th Annual Historical Moshoeshoe Walk was held on the 10th to 12th March 2016. According to the walk’s Official, slightly more than 600 hundred participants from Lesotho, South Africa, Botswana and Zimbabwe took part in this historical undertaking in honour of the late Moshoeshoe I, the founder of Basotho nation.
The shock waves of the demise of one of the Kingdom in the Sky’s best passionate Historian and tourism Legend, Mr Tšeliso Tokonye Ramakhula has evoked deep sadness amongst all the tourism industry players as condolence messages are pouring in from different corners of the Southern African region. Indeed Lesotho has lost a legend in Ntate Tokonye Ramakhula.
Lesotho delegation from the Ministry of Tourism Environment and culture (MTEC) and LTDC participated at the 61st UNWTO Regional Commission for Africa and the seminar for tourism statistics. The delegation was led by the Honourable Minister of Tourism Environment and Culture, Mr Motlohi Maliehe, other representatives who attended were Principal Secretary at MTEC, Mr Maraka, Mr Lemeke from MTEC and LTDC’s Head Research and Development, Mr Ramafikeng.
The Lesotho team, made up of representatives from the Accommodation, Travel Agency, Tour Operation & Guiding, is currently attending Africa’s biggest Travel Indaba 2018 in Durban, South Africa. The show takes place every year in the month of May. This year’s INDABA began on the 8th May and will be over on the 10th May.
Every year Lesotho welcomes motorbike enthusiasts from around the country and the world as they head to the country to participate in or support the Roof of Africa Rally.
In an effort to promote tourism in Lesotho and improve the standards and image of this beautiful Kingdom in the Sky, the Lesotho tourism Development Corporation established the Lesotho Quality Star Grading System in 2013.