CHAMPAGNE and celebration seem to fit together like hand in glove, and at this moment in time, it is safe to assume that the LTDC will be raising glasses to its Chief Executive Officer, Mr. Mpaiphele Maqutu on the evening of the 15th June 2019. Mr. Maqutu has been nominated as a finalist in Men of Honour Awards and he is up against nominations for the CEO’s of Metropolitan and Lesotho Post Bank under the category of the best CEO.
As part of our commitments in working together with our stakeholders to promote tourism and ensuring a pleasant and safely stay of visitors, Lesotho Tourism Development (LTDC) collaborates with Lesotho Mounted Police (LMPS). Thus, the corporation was given an opportunity to make a presentation on 22 October to two hundred and fifty three (253) police recruits. This was sequel to workshop held by LTDC for high ranking Police Officers and Commissioners of Police two years ago wherein it was agreed that police recruits be educated on tourism best practice..
The Lesotho Tourism Development Corporation (LTDC) awarded 13 trainees certificates in tour guiding in Roma after a hectic two weeks training. In the last five years the LTDC has provided training to over 100 learners throughout the country. This is part of an initiative by the corporation to produce and enhance professional Tour Guiding and equipping them with the requisite skills to be able to create sustainable jobs for themselves and also flourish the tourism sector. As a way of motivating the tour guide to unleash their full potential the industry experts were invited to the awarding ceremony to inspire them.
Over the years there have been concerns about the inhospitality, negativity towards foreign visitors by the host communities at different parts of the kingdom. These attitudes are attributed to the lack of understanding of the full potential of the benefits engendered by tourism. In an effort to root out this behaviour, the Lesotho Tourism Development Corporation (LTDC) routinely undertakes public awareness campaigns; the public awareness campaigns are largely an issue of educating members of the community about the value of tourism. The corporation also encourages community participation in tourism related activities and businesses which saw the initiation of tourism development committees within Matsoku and Bokong Community Councils in the Leribe district.
As part of reputation management measures and to promote tourists’ safety in Lesotho, LTDC regularly undertakes public awareness campaigns to sensitise people on the importance of tourism as well as best practices in tourism in Lesotho. An awareness campaign was thus held by LTDC in collaboration with LMPS at Ramatseliso in Qacha’s Nek district. The campaign covered 6 villages of Makhoareng, Ramatseliso, Ha Monyane, Ha Jakobo, Mapakising and Ramahlaela.
Leseli Tours – a local tour operation company established a 4x4 expedition dubbed Tele to Mechechane as part of Lesotho Independence day celebrations in 2018. The initiatives also sought to promote domestic tourism in Lesotho since participants were locals. The event attracted 4 vehicles and 9 participants including LTDC as back up
As it is usually the case at this time of the year, we all reflect on how quickly the year has passed and we are met with excitement at the prospects of closing the 2018 chapter of our lives.
We embarked on plenty of hard work together with our valued tourism partners and this makes us look forward to enjoying the festive season. During the year, LTDC participated and implemented a number of initiatives aimed at ensuring that Lesotho remains a reputable destination as well as promoting domestic tourism, community based tourism development and investment in the sector.
“enhancing sustainability in tourism”
Globally, the travel and tourism panorama has undergone a remarkable change as a result of the evolution of digitisation. Advances in internet, mobile technology, and social media have transformed the tourists or travellers approaches in planning a trip, clouding traditional, physical, personal and time boundaries.
The shock waves of the demise of one of the Kingdom in the Sky’s best passionate Historian and tourism Legend, Mr Tšeliso Tokonye Ramakhula has evoked deep sadness amongst all the tourism industry players as condolence messages are pouring in from different corners of the Southern African region. Indeed Lesotho has lost a legend in Ntate Tokonye Ramakhula.
Lesotho delegation from the Ministry of Tourism Environment and culture (MTEC) and LTDC participated at the 61st UNWTO Regional Commission for Africa and the seminar for tourism statistics. The delegation was led by the Honourable Minister of Tourism Environment and Culture, Mr Motlohi Maliehe, other representatives who attended were Principal Secretary at MTEC, Mr Maraka, Mr Lemeke from MTEC and LTDC’s Head Research and Development, Mr Ramafikeng.